OUR STORY
Unique jewellery handmade in London
Inspired by everyday life and the beauty of nature, Daisy Choi launched Day C jewellery in 2005. Today, her contemporary jewellery is still handmade in her Hatton Gardens studio in London’s jewellery quarter. Her “wearable art” jewellery, elegant, plafyful, and unique, helps to make every day a good day. In one customer’s words, her designs are “timeless, wearable and perfect”.
A passion for pearls
Working in precious materials, from pearls to rose gold, silver, jade, diamonds and semi-precious gems, Daisy likes to add non-precious materials to the mix - such as rubber and porcelain, giving her jewellery a contemporary edge. With a passion for pearls, Day C jewellery shines with Tahitian pearls, South Sea pearls and Akoya pearls. If you have something particular in mind, ask for the Day C jewellery bespoke service, and Daisy will source precious materials just for you.
Award-winning jewellery design
Day C jewellery has won many awards - including the gold award from Goldsmiths Craftsmanship & Design Award - and been showcased in Harrods, London, the Museum of Art and Design in New York, and SFMOMA in San Francisco, and featured in Elle magazine, UK and I Look magazine, China. But what inspires Daisy is bringing joy to her customers through her unique contemporary jewellery collection and bespoke jewellery designs.
About the maker
Daisy Choi grew up in Hong Kong, where she fell in love with pearls, jade, fashion and sculpture. As a teenager, she designed her own accessories. After studying graphic and product design, she became a successful design director, specialist in ceramics and 2D and 3D design. But she dreamed of London and launching her own brand. Moving to London in 2002, she completed a Master's at the University of the Arts, London, and took jewellery design studies and private classes from a master goldsmith. After being selected to display her jewellery at the prestigious Chelsea Craft Fair in 2005, she launched Day C jewellery - a dream come true.
Exhibitions
Our work has been exhibited and sold in select museum and gallery shops, major department stores, jewellery and design fairs in the UK and internationally. In 2006, the prestigious, London department store, Harrods, invited Daisy to create a first-of-its-kind, five-week "Jewellery Banquet" - a special, one-off, solo selling-exhibition.
Selected exhibitions/trade fairs:
‘NY NOW’ - New York, USA, 2015, 2014, 2013, 2012, 2008 and 2007
'Goldsmiths' Company Pavilion' - 2012 and 2013.
'Desire' - Jewellery & Silversmithing Fair, London 2011- 2014, 2016, 2017.
‘Inhorgenta’ Europe, Munich, Germany. 2007', 2008' and 2009’
'Origin', London, UK - 2010, 2008, 2007
‘IJL’ - International Jewellery London, 2010
'Rooms' - Jewellery Trade Fair, Japan, 2009
'Sieraad' Jewellery Fair, Amsterdam, 2008
'Kara', Jewellery Fair, Paris, France 2009
’Jewellery Banquet' - Harrods, London, UK. Solo, 2006
‘Chelsea Craft Fair’ - Chelsea Old Town Hall, London, 2005
Awards
2023 - Silver Award / The Valcambi Award - Medallion Design (2D), Goldsmiths Craftsmanship & Design Awards
2015 - Commended Award winner - Pearl Jewellery (2D)
Goldsmiths Craftsmanship & Design Awards
2012- Silver Award- 2D design Fashion Jewellers; Commended Award-2D design Fine Jewellery and 3D design Gallery Jewellery, Goldsmith Craftsmanship & Design Award
2011 - Commended Award- 2D Design Fashion Jewellers, Goldsmith Craftsmanship & Design Award
2010 - Gold Award - 3D design Fashion Jewellery- Production, Goldsmith Craftsmanship & Design Award
2005 - Crafts Council Photo Store Award - Chelsea Craft Fair, Crafts Council, London
Press
I LOOK MAGAZINE, March, 2013, Beijing, China
CBN WEEKLY MAGAZINE, July, 2012, Shanghai, China
Art Collection + Design 藝收藏＋設計MAGAZINE, Nov, 2012, Taiwan
ELLE MAGAZINE, March 2010, UK
GZ MAGAZINE, Sept 2010, Germany
THE JEWELLER, Nov, 2010, UK
BOOK PUBLICATION - ‘CERAMIC JEWELLERY’, 2010, UK
BOOK PUBLICATION - ‘CONTEMPORARY JEWELLERY MAKING TECHNIQUES’, 2009, UK
THE INDEPENDENT - ’THE 50 BEST JEWELLERY’ 2008, UK
THE LUCKY MAGAZINE, April 2007, New York, USA
Stockists
Daisy’ work can be purchased directly from her Studio nearby Hatton Garden (by appointment)
G.01, The Record Hall, 16-16a Baldwins Gardens, London EC1N 7RJ
Asia Store at Asia Society New York, USA http://asiastore.org/designer-page/daisy-choi/
Day C Online Jewellery Boutique www.dayc.co.uk
Goldsmith Directory, London http://directory.thegoldsmiths.co.uk/designers/daisy-choi/
The Art Works, Edmonton, Canada www.theartworks.ca