Day C was founded by Daisy Choi, an award-winning, contemporary jewellery artist and designer-maker. Her designs are inspired by nature, thoughts and everyday objects, and blend artistic expression, meaningfulness with simplicity and wearability.
All Day C gold, silver and fine jewellery items are handcrafted at our studio in London’s jewellery quarter, Hatton Garden. With a passion in pearls, we specialise in sourcing the high quality pearls, such as Tahitian pearls, South Sea pearls and Akoya pearls to create unique pieces of jewellery with diamonds and gems.
Our work has been exhibited and sold in select museum and gallery shops, major department stores, jewellery and design fairs in the UK and internationally. In 2006, the prestigious, London department store, Harrods, invited Daisy to create a first-of-its-kind, five-week "Jewellery Banquet" - a special, one-off, solo selling-exhibition.
Selected exhibitions/trade fairs:
‘NY NOW’ - New York, USA, 2015, 2014, 2013, 2012, 2008 and 2007
'Goldsmiths' Company Pavilion' - 2012 and 2013.
'Desire' - Jewellery & Silversmithing Fair, London 2011- 2014, 2016, 2017.
‘Inhorgenta’ Europe, Munich, Germany. 2007', 2008' and 2009’
'Origin', London, UK - 2010, 2008, 2007
‘IJL’ - International Jewellery London, 2010
'Rooms' - Jewellery Trade Fair, Japan, 2009
'Sieraad' Jewellery Fair, Amsterdam, 2008
'Kara', Jewellery Fair, Paris, France 2009
’Jewellery Banquet' - Harrods, London, UK. Solo, 2006
‘Chelsea Craft Fair’ - Chelsea Old Town Hall, London, 2005
2015 - Commended Award winner - Pearl Jewellery (2D)
Goldsmiths Craftsmanship & Design Awards
2012- Silver Award- 2D design Fashion Jewellers; Commended Award-2D design Fine Jewellery and 3D design Gallery Jewellery, Goldsmith Craftsmanship & Design Award
2011 - Commended Award- 2D Design Fashion Jewellers, Goldsmith Craftsmanship & Design Award
2010 - Gold Award - 3D design Fashion Jewellery- Production, Goldsmith Craftsmanship & Design Award
2005 - Crafts Council Photo Store Award - Chelsea Craft Fair, Crafts Council, London
I LOOK MAGAZINE, March, 2013, Beijing, China
CBN WEEKLY MAGAZINE, July, 2012, Shanghai, China
Art Collection + Design 藝收藏＋設計MAGAZINE, Nov, 2012, Taiwan
ELLE MAGAZINE, March 2010, UK
GZ MAGAZINE, Sept 2010, Germany
THE JEWELLER, Nov, 2010, UK
BOOK PUBLICATION - ‘CERAMIC JEWELLERY’, 2010, UK
BOOK PUBLICATION - ‘CONTEMPORARY JEWELLERY MAKING TECHNIQUES’, 2009, UK
THE INDEPENDENT - ’THE 50 BEST JEWELLERY’ 2008, UK
THE LUCKY MAGAZINE, April 2007, New York, USA
Daisy’ work can be purchased directly from her Studio nearby Hatton Garden (by appointment)
G.01, The Record Hall, 16-16a Baldwins Gardens, London EC1N 7RJ
Asia Store at Asia Society New York, USA http://asiastore.org/designer-page/daisy-choi/
Day C Online Jewellery Boutique shop.dayc.co.uk
Goldsmith Directory, London http://directory.thegoldsmiths.co.uk/designers/daisy-choi/
The Art Works, Edmonton, Canada www.theartworks.ca
About Daisy Choi
Daisy founded DayC in 2005. Her designs are inspired by nature, thoughts and everyday objects, and blend artistic expression, meaningfulness with simplicity and wearability.
A graduate from Middlesex University with a Bachelor degree in Graphic and 3D Design and Camberwell College of Art with a Master of Arts degree, Daisy worked in the graphic design industry in Hong Kong and the UK for many years before starting her career as a jewellery designer-maker. Driven by her passion for jewellery, fashion and art, she undertook further training in jewellery making in Hong Kong and the UK.